The Curly Code Redesign
Branding, Project Management, Designer
2020
The Curly Code
Rebranding Project
Re-branding: logo, website, branding guide, merch, social, email, and launch.
Collective Power Design Team: Mary Banas, Franklin Canales, Jocelyn Baun, Kimi Yamamoto, May Kodama, & Rebecca Gardea
The Curly Code is a chapter-based Natural Hair Club for Black girls grades 7–12 that also teaches them about the nuances of college admissions.
Over the summer of 2020 I participated in Collective Powers, an initiative to provide pro-bono design services for Black-owned small businesses. I lead a rebranding project for The Curly Code. I managed tight volunteer schedules, meetings, and deliverables. The challenge was to design a system that could be implemented by the company’s founder without a design team. We provided assets including logo, logotype, branding guide, and identity, that can be used to continuously generate new content for website, merch, social media, and email marketing.
Rebranding Project
Re-branding: logo, website, branding guide, merch, social, email, and launch.
Collective Power Design Team: Mary Banas, Franklin Canales, Jocelyn Baun, Kimi Yamamoto, May Kodama, & Rebecca Gardea
The Curly Code is a chapter-based Natural Hair Club for Black girls grades 7–12 that also teaches them about the nuances of college admissions.
Over the summer of 2020 I participated in Collective Powers, an initiative to provide pro-bono design services for Black-owned small businesses. I lead a rebranding project for The Curly Code. I managed tight volunteer schedules, meetings, and deliverables. The challenge was to design a system that could be implemented by the company’s founder without a design team. We provided assets including logo, logotype, branding guide, and identity, that can be used to continuously generate new content for website, merch, social media, and email marketing.